Dave Wirth
This is interesting. The situation: Absolute Vodka is/was using a Joy Division song for one of their TV commercials. Joy Division isn't exactly known for their happy songs. The singer, Ian Curtis, killed himself when he was 23 years old. So, um, why the hell is Absolute Vodka using a Joy Division song for advertising? It doesn't make sense.
It's almost like Absolute Vodka is suggesting, "Hey you: Drink Absolute Vodka. It makes you feel better! Especially if you are totally depressed and love Joy Division!" This might define the limits of what selling out is and is not.
http://culinarypen.blogspot.com/2009/09/ian-curtis-swedish-vodka.html
(Shout out to Steve B. for sending me this article.)
