Dave Wirth
I remember reading a quote about six years ago from a major label executive:
"Did you know that vanilla is the most popular ice cream flavor? It sells more than any other variety. What I do as a major label rep is find the very best vanilla."
I hope you don't feel the same way. I consider vanilla to be pretty boring.
What's the alternative? Well, maybe first admitting that being different is scary. Maybe also admitting that being different may also bring the most rewards eventually. Nobody can say so for sure, but nobody will say that being different is boring.
